World Cup 2026 logo

FIFA

WORLD CUP 2026

Role: Design Manager

As Design Manager, I ran the start-to-finish process for Competition and Non-Competition Venue Look, Wayfinding, FA Signage and Kit of Parts development.

To create a unique but consistent experience across every stadium, we used Host City branding on all look and signage outside the stadium last mile, then transitioned to full Host Country branding as spectators reached the bowl.

FIFA WORLD CUP 2026

COMPETITION AND NON-COMPETITION LOOK

Competition and Non-Competition Look, image 1Competition and Non-Competition Look, image 2Competition and Non-Competition Look, image 3Competition and Non-Competition Look, image 4Competition and Non-Competition Look, image 5Competition and Non-Competition Look, image 6Competition and Non-Competition Look, image 7Competition and Non-Competition Look, image 8Competition and Non-Competition Look, image 9Competition and Non-Competition Look, image 10Competition and Non-Competition Look, image 11Competition and Non-Competition Look, image 12Competition and Non-Competition Look, image 13Competition and Non-Competition Look, image 14Competition and Non-Competition Look, image 15Competition and Non-Competition Look, image 16Competition and Non-Competition Look, image 17Competition and Non-Competition Look, image 18Competition and Non-Competition Look, image 19Competition and Non-Competition Look, image 20Competition and Non-Competition Look, image 21Competition and Non-Competition Look, image 22Competition and Non-Competition Look, image 23Competition and Non-Competition Look, image 24Competition and Non-Competition Look, image 25Competition and Non-Competition Look, image 26Competition and Non-Competition Look, image 27Competition and Non-Competition Look, image 28Competition and Non-Competition Look, image 29Competition and Non-Competition Look, image 30

THE FINAL LOOK

The Final Look, image 1The Final Look, image 2The Final Look, image 3The Final Look, image 4The Final Look, image 5The Final Look, image 6The Final Look, image 7The Final Look, image 8The Final Look, image 9The Final Look, image 10The Final Look, image 11The Final Look, image 12The Final Look, image 13The Final Look, image 14The Final Look, image 15The Final Look, image 16The Final Look, image 17The Final Look, image 18

KIT OF PARTS

Kit of Parts, image 1Kit of Parts, image 2

FA SIGNAGE + WAYFINDING

FA Signage + Wayfinding, image 1FA Signage + Wayfinding, image 2FA Signage + Wayfinding, image 3FA Signage + Wayfinding, image 4

Next project

CLUB WORLD CUP 2025