Mercedes-Benz logo

Mercedes-Benz

DEALERSHIP EXPERIENCE

Role: UX/UI Designer + Art Director

Mercedes-Benz wants existing customers to know that it offers a luxury experience both inside and outside of the car, so it gave RAPP the challenge of getting more customers into their dealerships.

RESEARCH FINDINGS

  1. Mercedes-Benz has a wide range of customers that fit different demographics. As a result, what appeals to one customer in a dealership may be different from what appeals to another.

THE GAME PLAN

This campaign targets 3 different buckets of customers based on their income and car: Low Tier (Bold Blue), AMG Sports (Red) and High Tier (Sleek Black). Through atomic design, we personalized the customer experience to highlight pending car services as well as the amenities customers will enjoy most, depending on their demographics.

PERSONALIZED EMAILS

Personalized Emails, image 1Personalized Emails, image 2Personalized Emails, image 3Personalized Emails, image 4Personalized Emails, image 5Personalized Emails, image 6

PAID SOCIAL POSTS

Paid Social Posts, image 1Paid Social Posts, image 2

PAID SOCIAL STORIES

Paid Social Stories, image 1Paid Social Stories, image 2Paid Social Stories, image 3

DIRECT MAIL

Direct Mail, image 1Direct Mail, image 2

Next project

AMAZON WEB SERVICES